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CUSTOMER ENGAGEMENT ON INSTAGRAM: THE EFFECT OF VISUAL 64 CONTENT 5. What are your three main reasons for being on Instagram? To follow friends Being inspires by other To inspire others Follow celebrities Follow companies/brands Searching for information Other 6. Do you follow companies / brands on Instagram? (If you don’t follow, please continue to question 10) Yes No 7. What kind of companies/brands do you follow on Instagram? Airline companies (e.g. American Airlines, Norwegian, etc.) Food Brands (e.g. Coca-Cola) Clothing Brands (e.g. Nike, H&M, etc.) Sport Brands (e.g. Nike, Adidas, etc.) Celebrities (e.g. Kim Kardashian) Athletes (e.g. Roger Federer, Usain Bolt, etc.) Inspirational Figures/Persons NGOs (e.g. Unicef, UN, etc.) Other 8. Why do you follow companies on Instagram? (Please write why you follow companies on Instagram)PDF Image | STUDY ABOUT THE EFFECT OF VISUAL CONTENT ON CUSTOMER ENGAGEMENT IN AIRLINE INDUSTRY
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