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CHAPTER 1 INTRODUCTION This chapter includes rationale and problem statement, objective of study, significance of study, and definition of term. 1.1 Rationale of Study The rapid development of mobile internet makes mobile phones, tablets and other mobile terminals become one of the most important ways to get information in people's life. China mobile Internet development report in 2015 showed that by January1, 2015, the total number of mobile Internet users in China rose to 914 million households, permeability of 67.8% in mobile phone users, and 500 million mobile Internet users. While more than 80% of the total number of Internet users, the mobile phone maintains its position as the first big Internet terminals and more and more people depend on the mobiles to scan information and use different apps to enrich daily life. (People.cn, 2015). So, in order to satisfy people’s needs, various mobile applications emerged rapidly and the number of apps continues to explode. As of the December of 2017, Chinese Academy of Social Sciences released the report that the number of applications in China mobile phone have already been up to 4.03 million, compared with the number of 2016, on an increase of growingPDF Image | STUDY ON THE PERCEIVED POPULARITY OF TIKTOK
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