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Tik Tok is a music creative short video social software. It is a 15-second music short video community dedicated to young people. Through this software, users can select songs and shoot 15-second music short video to form their own works and release. Compared to other short video apps, it has several advantages. Firstly, Tik Tok focused on the music; it is the first short video app which promoted the music and the content is much more vertical. Since the content is based on the music, it is more original and interesting. It differs from the other types of short video apps that have similar and repetitious contents. Secondly, the shooting steps are simple and easy to operate; any people can take part in the simple video creation. Additionally, the interface is simple and the users only need to scroll up and down to select video content, hence it increased the user stickiness. On the contrary, Kuai app’s interface is complex and it is difficult to handle and use. Thirdly, Tik Tok applied the big data algorithm, so it can follow the users’ browsing content analysis and preferences and then recommended content to different users. For Tik Tok, there is still a very broad and far-reaching development space for the future development. 1.2 Problem Statement With the rapid development of Tik Tok and the acquired market share, it has to face some challenges in terms of its long-term and benign development. Here are three important factors to consider. Firstly, regarding product positioning, users are required to decide whether the app is popular and long-term, so the clear target users and product marketing strategy is the market paving stone to open market. Aiming at the 5PDF Image | STUDY ON THE PERCEIVED POPULARITY OF TIKTOK
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