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Users’ scale: It refers to the users’ number of using different type of mobile application. Annual growth rate: The growth rate of users using various mobile apps compared to the previous year. China short video app appeared in 2013. Short video is a video length counting in seconds, mainly relying on mobile intelligent terminal to complete rapid shooting and beautification editing. It is a new model of video that can be shared to the media platform of the short video mix with so many patterns of expression. The main contents include funny video, news, singing and other creative patterns. It got big attention from the target audience (Jia, 2017). With the rapid development of the short video industries, there are so many applications appearing which mainly prompted the short video to expand more. In the second half of 2013, the emergence of short video apps such as micro-vision, second beat, and meipai, opened the market of short video app in China. Then in 2015, Kuai app, volcanic and watermelon video which targeted at all levels of users, made mobile video a craze in China. The content is mainly vulgar entertainment., and these apps mostly have similarities. It wasn't until the advent of the Tik Tok app in 2016 that the short video app was infused with fresh blood and the uniqueness of Tik Tok makes it rapidly own a large number of users (Xiao, 2018). Tik Tok which promoted on the music fights its way out and only on the Spring festival of 2017, the registered users increased by 30 million and the total users reached 60 million (Qi, 2018). 4PDF Image | STUDY ON THE PERCEIVED POPULARITY OF TIKTOK
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