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The objective of this research was to study the relationship between the factors to contributing the perceived popularity of Tik Tok. These factors are product positioning, content variety and the uniqueness. 1.4 Scope of Study The study focuses on the music short video represented by the Tik Tok, from the angle of the contributing factors. The factors are concluded into three parts: the first one is product positioning, the second one is the content variety, and the last one is the uniqueness of the Tik Tok app. The target users come from Beijing, China, and the time of data collecting is from August-October,2018. 1.5 Significance of Study Firstly, the study about Tik Tok is a fresh and interesting topic and there is little study on the Tik Tok, the study can not only be a pioneer for short video related papers and provide useful and instructive reference materials references. Moreover, it is also enriching and innovate the relevant content of communication and combine communication theories with new media. Secondly, from the angle of the Tik Tok itself, through the study of popularity, Tik Tok can better find advantages and disadvantages and give full play to advantages. What’s more launching more original video to meet the needs of users which can provide feasible suggestions for the development and operation. Thirdly, the successful experience of Tik Tok can provide operating experience 7PDF Image | STUDY ON THE PERCEIVED POPULARITY OF TIKTOK
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