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for other similar apps and enable them to constantly improve and innovate their own functions and contents, thus promoting the stable development of the whole short video industry. 1.6 Definition of Terms Short music video: means short video length to count in seconds, mainly relying on mobile intelligent terminal to complete rapid shooting and editing upload, which can be used in social media, short music video is refer to the app which based on the music and the content is vertical to the music. Tik Tok: a music creative short video social software, mainly aimed at the contemporary young people's 15 second music short video community, the software users can choose their own music short video by selecting the music interface. Product positioning: the decision of the enterprise to choose the product features and product mix to meet the specific market demand (William, 1973). Specifically refers to target audience, and the basic product features of the product and the market strategy. Content variety: It refers to the Tik Tok’s specific content, there are so many contents to provide to the users, it can be concluded in to three big types: a. teaching: that means teach users dancing cooking and other life skills b. entertainment: that means some interesting short music video to entertainment users c. promotion.: that means some key pinion leader and stars promote some 8PDF Image | STUDY ON THE PERCEIVED POPULARITY OF TIKTOK
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