PDF Publication Title:
Text from PDF Page: 024
In conclusion, the internal market positioning and product uniqueness can be better optimized through the marketing mix strategy, thus achieving the effect of powerful combination. 2.1.2 SMCR Communication Theory David K. Berlo proposed a communication model which integrates philosophy, psychology, linguistics, anthropology, mass communication, behavioral science and other new theories to explain different elements in the communication process (Hui, 2013). This model decomposes the communication process into four basic elements: source, message, channel and receiver. According to SMCR model, any communication process is determined by the four elements of Source, Message, Channel, Receiver and the relationship between them. The source is the initiator of the whole communication process, message is the content to be disseminated, the channel is a variety of tools for disseminating information, and the receiver is not only the person who receives the information and decodes it, but also the person who sends the feedback (Gao, 1992, p. 63). Message is regarded as the most important part in the process of communication; it connects the source and the receiver and serves as a link between the preceding and the following. The effect of comprehensive and systematic content on the smooth and optimization communication is obvious (Wen, 1992, p. 133). With the gradually development of science and technology, China has entered the 12PDF Image | STUDY ON THE PERCEIVED POPULARITY OF TIKTOK
PDF Search Title:
STUDY ON THE PERCEIVED POPULARITY OF TIKTOKOriginal File Name Searched:
thesis-tiktok-popularity-perceived.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com (Standard Web Page)