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age of smart phones that improve the speed and enrich the content. Specifically speaking, all kinds of smart phone applications appeared with better service for content transmission so as to achieve complete and efficient communication (Jiang, 2016). Tik Tok is a better practice of this feature, making great efforts in terms of content, and emphasizing the originality of content and the participation of content (Yi, 2017). The contents of Tik Tok come from every aspect of life and different contents bring different experiences to users. For example, funny content can bring about users’ entertainment, and users also want to shoot the same content to deliver happy emotion to others. Otherwise, the content of teaching also can bring about the users’ life skill; for example, some cooking short video can teach users to cook and then apply these cooking skills to their daily life (Jia, 2017). There are also other types of short video, with different content delivering different message to users. In order to satisfy users’ need, more and more original content appeared. To sum up, the Tik Tok’s content fully starts from the needs of users, increases the diversity of video and the high quality of video, meets the usage characteristics of different users and thus increases users’ stickiness. It ensures the diversity and originality in the communication process, so that video content can be better delivered to users and achieve complete and efficient content outputs. 2.2 Related Literature and Previous Research 13PDF Image | STUDY ON THE PERCEIVED POPULARITY OF TIKTOK
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