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the tremendous pressure from life and work. Hence, these entertainments short videos help them relieve stress and make them get positive to life. For example, some positive funny short video, although on the surface it is funny, but actually it transfers positive energy. Hui (2017), however, talked about the disadvantages of the entertainment of short video. With the appearance of more and more short video apps, in order to attract more users, many vulgar parody videos increased rapidly. Teenagers become addicted to video, and follow suit. The wrong concept of life is transmitted, which seriously affects the physical and mental health of teenagers. For example, some teenagers who are pregnant shoot related entertainment video which brings wrong values to teenagers. The commercialization of short video app is an inevitable trend. “If someone pays attention to video, there will be promotion content." (Wan, 2017, p 60). On one hand, under the leadership and promotion of KOL (key opinion leader), it promotes the purchase behavior of users. On the other hand, it is also a threat to the short video industry. As the number of promoted video increases, users will become bored and may abandon the short video app. Therefore, the regulation and quantity control of promotion of short video is an urgent problem to be solved in short video industry (Zhi, 2018). From what has been discussed above, content variety is the power of short video industry (Wan, 2017). Besides, these following content types (education, entertainment, promotion) enrich the short video and attract more users. Optimizing and strengthening the regulation of video content will promote the benign development of the short video 17PDF Image | STUDY ON THE PERCEIVED POPULARITY OF TIKTOK
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