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industry. 2.2.3 Uniqueness The uniqueness of the product is simply the characteristic that is the advantage different from similar products, the core competitiveness of the product and the power to support the product's development in the future (Arnold, 1998). With the rapid development of the short video apps, uniqueness is the most important and competitive ability for the short video apps. Zhi (2018) summarized three features that make Tik Tok different from other short video apps. The first one is taking music as main line of the app, with various types of background music to attract more young people to join. The second is big data analysis of the preference of different users in order to recommend different contents to them, so it is a good way for users to choose what they like. Tik Tok is the first short video app which adopted the analysis of big data. The third one is that the time is limited to 15 seconds, taking advantages of users’ fragmentated time. It is a feature that adapts to the rapid speed of life. Focusing on the characteristics of music, Garnett (2016) stated music is an embodiment of people's spiritual pursuit since ancient times. Various forms of music can give people different experiences and help people relax their bodies and relieve stress. Young people living today are more likely to use music to regulate their emotions. For example, on the subway, young people are seen wearing headphones and listening 18PDF Image | STUDY ON THE PERCEIVED POPULARITY OF TIKTOK
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