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24 have to own the ability of thinking independently about the related questions about Tik Tok app. Moreover, they have to be willing to participate in this study by completing the online questionnaires. The subjects were selected using the convenience sampling method. 3.3 Research Instrument The purpose of the questionnaire is to elicit the basic information and characteristics of users; the degree of the popularity of Tik Tok, and the relationship between product positioning, content variety, uniqueness and Tik Tok’s perceived popularity. The questionnaires were designed in the following order: 3.3.1 Related research studies were retrieved from books, documents, articles, and journals that relate to the product positioning, content variety, uniqueness and their influence on the perceived popularity of Tik Tok app, together with guidance and assistance from an advisor. 3.3.2 A questionnaire was designed based on the theory in related researches, which includes the product positioning, content variety and uniqueness ,with the approval of an advisor. The questionnaire is divided into three sections: demographic information, the perceived popularity of Tik Tok app, and factors affecting the perceived popularity of Tik Tok app. Section 1: Demographic Information of Tik Tok usersPDF Image | STUDY ON THE PERCEIVED POPULARITY OF TIKTOK
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