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Table 3.3.3: Interpretation of the scale Opinion toward the statement Strongly agree with the statement Agree with the statement Neutral with the statement Score Criteria 5 4.21 - 5.00 4 3.41 - 4.20 3 2.61 - 3.40 Meaning Strongly agreeable Agreeable Neutral (Continued) 25 The first section consists of 2 close-ended questions asking users to provide their specific information which including gender and age. Section 2: The questions asking about Tik Tok’s perceived popularity. This section includes 8 questions. The questions in this section was adopting a 5 Likert scale to measure users’ perception on Tik Tok popularity ranging from 1 (strongly disagree) to 5 (strongly agree). Section 3 consists of questions asking about three factors (product positioning, content variety, and uniqueness) that are hypothesized to affect the perceived popularity of Tik Tok. In this section there are 5 items (Questions 9 - 13) about product positioning, and 5 items (Questions 14 - 18) about the content variety and 3 items (Questions 19 - 21) about the uniqueness of Tik Tok. This section is measured by 5 Likert scale with strongly agree (5), agree (4), neutral (3), disagree (2) and strongly disagree (1) respectively.PDF Image | STUDY ON THE PERCEIVED POPULARITY OF TIKTOK
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