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According to the Table 4.1.4, this is the acceptable group description. They show their agreement that they often see advertisements of Tik Tok app on TV or on the Internet (x=3.68) and they think Tik Tok is very popular with young people (x=3.58). However, they expressed their neutral opinion on the following issues: When they open Tik Tok app, they can see short video at first glance and this feature attracts them very much (x=3.34), Tik Tok’s function is simple and convenient (x=3.32), and they can often see billboards of Tik Tok in subway stations or other outdoor places (x=3.02). Table 4.1.5: Mean, Standard Deviation, and Respondents perception of content variety 34 Strongly Agree Neutral Disagree Strongly Mean S.D. Agree Disagree Content Variety You think there are many user generated contents in Tik Tok app. 38 (16.9) 110 (48.9) 42 (18.7) 17 (7.6) 18 (8) 3.59 1.0 You think the entertainment and leisure video of Tik Tok can bring you happiness. 34 (15.1) 114 (50.7) 41 (18.2) 19 (8.4) 17 (7.6) 3.57 1.08 You think by watching the teaching video of Tik Tok, you can learn more life skills. 29 (12.9) 85 (37.5) 58 (25.8) 30 (13.3) 23 (10.2) 3.30 1.16 You think the content of Tik Tok app is rich and interesting 29 (12.9) 90 (40) 56 (24.9) 15 (6.7) 35 (15.6) 3.28 1.23 (Continued)PDF Image | STUDY ON THE PERCEIVED POPULARITY OF TIKTOK
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