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35 Table 4.1.5(Continued): Mean, Standard Deviation, and Respondents perception of content variety Content Variety Strongly Agree Agree Neutral Disagree Strongly Disagree Mean S.D. You think by watching the promotion video of Tik Tok, you are willing to buy these products. 12 (5.3) 47 (20.9) 58 (25.8) 44 (19.6) 64 (28.4) 2.55 1.24 *Note:1.00-1.80=strongly disagree, 1.81-2.60=disagree, 2.61-3.40=neutral ,3.41- 4.20=agree, 4.21-5.00=strongly agree. From Table 4.1.5, the participants agreed that there are many user generated contents in Tik Tok app (x=3.59) and they think the entertainment and leisure video of Tik Tok can bring them happiness (x=3.57).However, they expressed their neutral opinion on the following issues: they think by watching the teaching video of Tik Tok they can learn more life skills (x=3.30), they think the content of Tik Tok app is rich and interesting (x=3.28) and they disagree that by watching the promotion video of Tik Tok, they are willing to buy these products (x=2.55).PDF Image | STUDY ON THE PERCEIVED POPULARITY OF TIKTOK
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