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36 Table 4.1.6: Mean, Standard Deviation, and Respondents perception of uniqueness. Strongly Agree Neutral Disagre Strongly Mea S.D. Agree e Disagree n Uniqueness You are often attracted by interesting background music of Tik Tok. 35 (15.6) 87 (38.7) 31 (13.8) 18 (8) 54 (24) 3.14 1.42 You think Tik Tok always recommends the short video that you are interested based on your browsing history 33 (14.7) 59 (26.2) 63 (28) 31 (13.8) 39 (17.3) 3.07 1.29 You think Tik Tok makes full use of fragmented time and enrich your life. 20 (8.9) 58 (25.8) 76 (33.8) 15 (6.7) 56 (24.9) 2.87 1.29 *Note:1.00-1.80=strongly disagree, 1.81-2.60=disagree, 2.61-3.40=neutral ,3.41- 4.20=agree, 4.21-5.00=strongly agree. According to Table 4.1.6, participants showed their neutral opinion that they often attracted by interesting background music of Tik Tok (x=3.14), they think Tik Tok always recommends the short video that participants interested based on their browsing history (x=3.07) and they think Tk Tok make full use of their fragmented time and enrich their spare time (x=2.87). 4.2 Hypothesis Testing H1: Product positioning, content variety, and product uniqueness can positivelyPDF Image | STUDY ON THE PERCEIVED POPULARITY OF TIKTOK
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