STUDY ON THE PERCEIVED POPULARITY OF TIKTOK

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STUDY ON THE PERCEIVED POPULARITY OF TIKTOK ( study-onperceived-popularity-tiktok )

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influence Tik Tok’s perceived popularity. Table 4.2.1: Analysis of correlation between independent variables and dependent variable using Pearson’s Correlation of product positioning, content variety, uniqueness influences the perceived popularity of Tik Tok. Correlations Model Summary Model R R Square Adjusted R Square 1 .703a .494 .487 Std. Error of the Estimate .49020 37 Product Positioning Content Variety Uniqueness Perceived Popularity of Tik Tok Product Positioning Pearson Correlation Sig.(2tailed) 1 Content Variety Pearson Correlation Sig.(2tailed) .724** .000 1 Uniqueness Pearson Correlation Sig.(2tailed) .496** .000 .692** .000 1 perceived popularity of Tik Tok Pearson Correlation Sig.(2tailed) .289** .000 .282** .000 .147* .027 1 **. Correlation is significant at the .01 level (2-tailed) Table 4.2.2: Analysis of Model Summary between independent variables and the dependent variable using Pearson’s Correlation Coefficient of product positioning, content variety and uniqueness influence the perceived popularity of Tik Tok.

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