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38 a. Predictors: (Constant), Product Positioning, Content Variety, Uniqueness. Table 4.2.3: Analysis of ANOVA between independent variables and the dependent variable using Pearson’s Correlation Coefficient of product positioning, content variety and uniqueness influence the perceived popularity of Tik Tok. ANOVAb a. Predictors: (Constant), product positioning, content variety, uniqueness b. Dependent Variable: Tik Tok’s perceived popularity Table4.2.4: Analysis of Coefficients between independent variables and the dependent variable using Pearson’s Correlation Coefficient of product positioning, content variety influence the perceived popularity of Tik Tok. Model Sum of Squares df Mean Square F Sig. 1 Regression Residual Total 6491.521 6661.439 13152.960 3 221 224 2163.840 .142 71.788 .000b Coefficientsa. Model Unstandardized Coefficients Standardized Coefficients B Std. Error Beta t Sig. 1 (Constant) 6.235 .246 5.003 Product positioning .495 .164 .323 3.020 Content Variety .557 .182 .416 3.057 Uniqueness -.045 .200 -.020 -.225 .000 .003 .003 .822PDF Image | STUDY ON THE PERCEIVED POPULARITY OF TIKTOK
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