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CHAPTER 5 DISCUSSION This chapter presents conclusion, discussion, limitation and recommendation of the study. 5.1 Conclusion The conclusion will be stated from three parts. The first part is the basic information of the respondents, from the finding of gender, the sample had a relatively uniform sex ratio and the proportion of female is higher than that of male, from the finding of age, the number of people aged 18-28 is the largest, more than half. While those over the age of 50 accounted for the least. The second part is the different perceptions of participants about the three factors. Aimed at the product positioning, about the development and promotion of online advertisement, most of participants show approval and it is a kind of affirmation to the Tik Tok’s online marketing strategy. Meanwhile Tik Tok is popular in young people is also get affirmation by the participants. From the angle of content variety, most of users recognize the original video of Tik Tok, they think these kinds of original video is high quality. At last from the factor of uniqueness, the most important point for users is interesting and rich background music, it is easily attracting the users’ attention. Moreover, through big data analysis of browsingPDF Image | STUDY ON THE PERCEIVED POPULARITY OF TIKTOK
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