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41 records, Tik Tok can recommend the video which the users interested, the point is also important for the users. The third part is the finding of the relationship between independent variables (product positioning, content variety, uniqueness) and dependent variable (perceived popularity of Tik Tok). Through the analysis of Pearson correlation, product positioning and content variety has a significantly impact respectively on the perceived popularity of Tik Tok while uniqueness was not the contribution to prediction. In a word the hypothesis is not completely stand. Product positioning and content variety were proved to significantly contribute to the perceived popularity of Tik Tok, but the uniqueness is proved not the contribution to prediction. 5.2 Discussion Aimed at the findings there were several points need to discuss. Firstly, the result of descriptive analysis supports the standpoint of Tik Tok is a kind of short video app which for the male and female (Qing, 2011). From the finding of age, more than half of participants are age from 18-28 years old. It clearly shows that young people are the main user group of Tik Tok. Meanwhile it also echoes the data of the Tik Tok platform that Tik Tok is a kind of music short video application which designed for the young people which aged 18-28 years old and the population has accounted for 65.3 percent of the total (Douyin.com, 2018). Secondly, the study discusses the relationship between perceived popularity of Tik Tok and three factors (product positioning, content variety, uniqueness). On one hand,PDF Image | STUDY ON THE PERCEIVED POPULARITY OF TIKTOK
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