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42 from the perspective of Tik Tok’s perceived popularity, through the popularity of Tik Tok, it can provide reference for related mobile applications and drive the development of the whole short video industry (Ze, 2012). On the other hand, from the perspective of the three factors (product positioning, content variety, uniqueness), product positioning is an important part of 4P's marketing theory. Product positioning starts from the product's features, target audience and market strategy through the optimized combination of sub-factors that can make product enter the market quickly and smoothly (Baron, 1995). With the rapid development of mobile software, various types of mobile apps which as a new kind of product pay more attention to product positioning. In the initial stage of application, it starting from the requirements of target users and design product features that meet the requirements of users. Then, applying online and offline marketing strategy to expand the market hence occupies effective market share (Zhi, 2004). Tik Tok aims at the broad market of young people and according to analyzing the needs of target audiences to design the product features. For example, when the users open the app, the video appeared at the first glance, it is a good feature that can save the time of users. In addition, effective promotion is carried out online and brand cooperation is carried out offline to increase the exposure of product, thus promoting the rapid development of Tik Tok. Therefore, reasonable and effective product positioning is an important factor of the Tik Tok’s perceived popularity (Ying, 2012).PDF Image | STUDY ON THE PERCEIVED POPULARITY OF TIKTOK
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