STUDY ON THE PERCEIVED POPULARITY OF TIKTOK

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STUDY ON THE PERCEIVED POPULARITY OF TIKTOK ( study-onperceived-popularity-tiktok )

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44 However, as the number of apps of the same type increases, the uniqueness of Tik Tok becomes less obvious and app functions tend to be assimilated. In addition, in the survey of the unique feature of Tik Tok, target users do not even know the function of the unique feature of Tik Tok when compared with other apps. In a word, these is no significant relationship between uniqueness and Tik Tok’s perceived popularity (Ying, 2012) 5.3 Limitation Because lack of enough theoretic knowledge and the investigation process is not perfect and some uncontrollable factors, there are still some limitations in the study. Firstly, the study chooses three factors affecting the popularity of Tik Tok, but actually the factors which influence the popularity of Tik Tok are complicated. In addition, these factors are constituted by internal and external factors, for example, the internal factors are talked from app itself; while the external factors, for example, the promotion of the Interne key opinion leader. The study starts only from the internal angle and ignore the external factors. So, the study is not integrity and perfect. Secondly, the study adopted questionnaires to collect data, but the time and district of questionnaires’ distribution were restricted. The district is restricted in Haidian District, Beijing, China which is single and lack of representativeness, and that wish affects the accuracy of the result. Meanwhile, the researcher would not follow up the survey, the participants of the questionnaires also exist some uncontrolled factors, for example, participants were

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