STUDY ON THE PERCEIVED POPULARITY OF TIKTOK

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STUDY ON THE PERCEIVED POPULARITY OF TIKTOK ( study-onperceived-popularity-tiktok )

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asked to choose their answers without any consideration. Some subjective thoughts for example, they can't objectively evaluate the software and think it's good or bad will influence their answers, and the attitude, for example the degree of seriousness and responsibility of participants will also influence the result. 5.4 Recommendation 5.4.1 Improve content quality and rigorous content review “Content is king” content is always the competitive core of different applications. But with the increase of Tik Tok users, the video contents gradually get similar and some users even copy content. Moreover, in order to gain audience’s attention, they shoot video without any aesthetic value. More and more vulgar video appeared that make target audiences especially teenagers are influenced badly. These vulgar videos deliver wrong values. So, for benign orderly development of Tik Tok app, there are two points to which Tik Tok has to pay more attention. The first one is innovating and improving the quality of content, by encouraging the UGC and expressing the content variety to target audiences. The second one is rigorous content review by running out some unqualified content out to reduce bad influence on the audience as well as increase the brand reputation of Tik Tok. Hence, the strength efforts to review together with multiple channels and multiple audits in order to avoid the release of bad information influence public opinion, will reduce pollution to network environment and promote Tik Tok reputation. 45

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