STUDY ON THE PERCEIVED POPULARITY OF TIKTOK

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STUDY ON THE PERCEIVED POPULARITY OF TIKTOK ( study-onperceived-popularity-tiktok )

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46 5.4.2 Build a brand and start a diversified business model In the beginning of Tik Tok release, it did not get much attention of people. However, some famous people and KOL’s promotion, make some people start to know Tik Tok application. So, aimed at Tik Tok in order to attract more target audiences to use the app, they have to build the brand and raise awareness. It is important to the long- time and benign development of Tik Tok app. As the target audiences expands, Tik Tok app should seek and create chances to cooperate with advertisers, when the target audiences scan the short video, in other words, the review the advertisements indirectly. In addition, the advertisement mode of information flow can attract audience’s attention. According to make full use of target audiences, open a diversified business model gradually. 5.4.3 Increase users’ interaction and sense of experience. Nowadays, the short video APP is not only the function of uploading, forwarding and liking. At the same time, each user can open their own live broadcast to interact with followers, so Tik Tok developers should improve the APP live broadcast mechanism as much as possible. In addition, ordinary users should be attracted to share their interested video on weibo, WeChat and other platforms to form a complete platform sharing mechanism so as to win more software users 5.4.4 Set up a time management system, prevent users from overindulging.

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