STUDY ON THE PERCEIVED POPULARITY OF TIKTOK

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STUDY ON THE PERCEIVED POPULARITY OF TIKTOK ( study-onperceived-popularity-tiktok )

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47 Tik Tok short video is 15 seconds, and by using the audiences fragmented time enrich people’s spare time. Meanwhile, when the audiences open Tik Tok, the content will play automatically and continuously, that can make audiences to immerse themselves in an "unconscious", uninterrupted viewing experience and easily addicted. Therefore, Tik Tok should set up a time management system, once the users’ online time is too long, an alert window will pop up automatically so as to ensure users healthy browsing, avoid indulging.

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