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STUDY TO ANALYSE THE IMPACT OF TIKTOK APP ON STUDENTS ACADEMICS AND PSYCHOLOGY

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STUDY TO ANALYSE THE IMPACT OF TIKTOK APP ON STUDENTS ACADEMICS AND PSYCHOLOGY ( study-to-analyseimpact-tiktok-app-on-students-academics-and- )

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© 2020 JETIR March 2020, Volume 7, Issue 3 www.jetir.org (ISSN-2349-5162) Data Structured questionnaire was framed and data was collected. For the above study structured questionnaire was prepared based on the above-mentioned objectives. 32 close ended questions were framed and distributed. Five- point Likert scale was incorporated for each question. Reliability and the consistency tests were performed to make sure the Cronbach’s Alpha value stands above 0.7. Calculated Cronbach’s Alpha for the present study is 0.76 which has reliability and consistency post which the questionnaire was distributed to the college/University Students. To pilot the instrument, a group of respondents were selected from 6 programs within the University. The total number of respondents in the study comprised 430 students (i.e. N =430), 230 male and 200 females, who were selected via random sampling technique. All the students were selected on random basis. The sample comprises of students from different programs from the University covering under-graduate students particularly in the age range of 18- 23. There was an equivalent representation of students from different streams such as sciences and engineering and management, selected by employing the simple random sampling technique. The returned questionnaires were carefully checked for comprehensiveness, respondent detachment, misplaced outliers and values (Hair et al. 2010). Eleven questionnaires were rejected due to missing information. The final and scoured dataset contained of 430 responses out of 430 students, 230 male and 200 females. Analysis and findings Following is the detailed data analysis and interpretation. Each hypothesis is analysed separately and results are displayed. Hypothesis No 1 Correlation Performance 1 Sig. (2-tailed) N 430 0.358 .726 430 How often do you spend time on TikTok? 0.358 .726 430 1 430 What is your GPA (on a 5.0 scale)? How often do you spend time on TikTok? Interpretation Pearson Correlation Pearson Correlation Sig. (2-tailed) N From the above table we see that the time spent on TikTok and the academic performance has positive correlation of 0.358 derived from the sample size of 430. We also see that when the students are spending more time on TikTok it is impacting their academic performance. As there are four groups of student’s ANOVAs would be the ideal tool to check the interdependency of the variances between the group and within the group. Hence, we accept the hypothesis. Hypothesis No 2 Correlation What is your GPA (on a 5.0 scale)? 1 Sig. (2-tailed) N 430 -0.23 .817 430 What is your overall TikTok privacy settings? -0.23 .817 430 1 430 What is your GPA (on a 5.0 scale)? What is your overall TikTok privacy settings? Interpretation Pearson Correlation Pearson Correlation Sig. (2-tailed) N The above hypothesis is framed to check whether there is correlation between GPA and privacy settings. The table shows the negative correlation (-0.23), which is the more the students have privacy on TikTok the higher the student’s grade points will increase. Hence the above hypothesis is rejected. JETIR2003153 Journal of Emerging Technologies and Innovative Research (JETIR) www.jetir.org 1041

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