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Figure 7 Screenshots from Mango’s FALL15 #SOMETHINGINCOMMON campaign on Instagram (@mango) Instagram has its own trends and frequently used hastags, As such; the companies should use the trendy hashtags in the posts if they are relevant to the content. While popular hastags change, there are few that have been huge for many years, like #tbt, #in- stamood, #photooftheday, #follow #tagforlikes, #nofilter. Another popular hastags are the ones that are related to your location, like country, town or building. (Wood, 2015, 167.) According to #TopHashtags 2015, the three most popular hashtags currently are #fashion, #friends and #smile. When company uses the trendy hashtags they are likely to get more attention. More visi- tors are more likely to look at images that have a catchy headline and hastags. In addition the visitors are more likely to share these with other potential followers. All of this is going to come as free publicity for the company and it is a great way for the company to engage with their followers. The more attention the company can get the more the people will see the brand and are going to learn about the company and the products. (Asad 2014, 12- 14.) In comparison, Miles (2014, 30) presents an idea that instead of simply using popular hashtags, the company may research hashtags that are commonly used in their industry and use them rather than the most commonly used hashtags in general. Miles says that it is better to attract prospective customers that are interested in that industry than random people. 26PDF Image | Successful social media marketing on Instagram Minoshoes
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