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In terms of Instagram brand posts, for example Perfectly Basics is posting relevant pic- tures of their products and also effectively using business related hastags. Even though it is a fairly small business and only based on the Internet it has been able to raise aware- ness and get a loyal customer base in a fast and cost-efficient way. Mainly they have done this by effective social media marketing and communication. To illustrate the discus- sion above, below are screenshots taken from Perfectly Basics’ official account in October 2015. Figure 8 Screenshots from Perfectly Basics’ Instagram account (@perfectlybasics) There are also couple of things to avoid when using hastags. For example if you use has- tags that are too broad or general your content will not be found among the other user’s content in the search. Another thing to note is that some hastags are banned, meaning they don’t show up in the search at all. And these are not always the most obvious ones either. Some to mention are #iphone, #photography, and #loseweight. It is also possible to use too many hastags. Too many hastags makes the profile look sloppy, and it ends up being distractive. Most people suggest using between 2 and 10 hastags in one post, but no more. (Wood 2015, 104, 174, Miles 2014, 35.) 3.5 Mistakes to avoid According to Rouhiainen (2015), the biggest mistake for Instagram marketers is probably not having a clear strategy. Moreover, it is very important to understand the etiquette of Instagram and use the different features correctly in order to attract the right followers and share the right content (Zimmerman 2013, 240). 27PDF Image | Successful social media marketing on Instagram Minoshoes
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