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way to learn about what they think about the brand and the content posted on Instagram. By analysing the outcomes the company will get the advantage to post interesting content and so to stand out from their competitors. (Asad 2014, 7-11.) Instagram does not have its own analytics tool. Yet, there are many third party applica- tions providing analytics for Instagram. By using analytical tools that the company can optimize their work on Instagram. The analytic tool will help the company to dial in the Instagram sharing so that they can accomplish more in less time. (Miles 2014, 201.) The analytic tools can provide the answer to the following questions (Miles 2014, 201): 3.7 1. 2. 3. 4. 5. 6. How to increase the number of followers more quickly What time of the day should the content be posted What day of the week should the content be posted What type of content should be posted How many people are coming from Instagram to the company website Which are the most effective hashtags Useful third-party tools for Instagram There are a lot of tools available for Instagram users to manage their posts. These tools can substantially improve the Instagram content and help to work according to the com- pany’s strategy. They can be used for example to edit the images, manage the account, an integrate Instagram into website and other social media accounts. (Miles 2014, 199.) Just to give few examples, below there are few of the popular tools presented and their main idea explained. Iconosquare - Iconosquare gives the user the key metrics about their Instagram account. The tool gives the user information about the total number of likes received, your most liked photos ever, the average number of likes and comments per photo, the growth charts and more advantaged analytics. (Iconosquare 2015.) Simply Measured - Simply Measured offers marketers analytics tools for social media platforms, also Instagram. It offers full reports on web, excel and power point (Simply Measured 2015). Latergramme - Latergramme allows a user to manage and schedule their posts. This enables them to make sure that the posts receive the most engagement as possible. The tool also enables the user to add team members to collaborate on Instagram. (Latergram.) 29PDF Image | Successful social media marketing on Instagram Minoshoes
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