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Zimmerman (2013) gives helpful tips to successful marketing on Instagram. Firstly, there should not be too much of the same content. By flooding followers feed with the same content may just annoy and overwhelm them. Secondly, to get attention on Instagram the content needs to be interesting and creative. If a company is sharing the same content as everyone else they will not be noticed. (Zimmerman 2013, 230.) Instead of using clichés the company should post something with that will make them stand out (Wood 2015, 123). Do not use too many hashtags and clutter user’s feeds with an excess number of hashtags (Zimmerman 2013). Thirdly, the content should be shared in regular basis, once a week at the very least. Yet, too much content sharing is not good either. If the company posts photos of every single thing it is just making followers wanting to unfollow the ac- count. (Wood 2015, 123, 135.) Stealing others images and not remembering to give the credit is not good for the compa- ny image. When sharing another users content credit can be given to the creator by @mentioning them in the description of the post. Using the images from other users and reposting them can be a great way to meet other users on Instagram, however the per- mission for use should first be asked from the person owning the copyright to that image. (Zimmerman 2013, 249.) Unlike in traditional marketing, in social media the customers actually does not want the companies to brand too much. The consumers on Instagram want to see what is happen- ing behind the scenes rather than getting posts just about the brand and the products. Personalised content also makes the brand much more relatable. (Wood 2015, 142.) 3.6 Social Analytics On Instagram the followers may like or comment on your photos, or both. If customers like the post they will tell this by commenting or linking the photo. If, on the other hand, the followers dislike the image or seem to be upset or otherwise insulted by certain images they either are not engaging or they will tell this by commenting. This will guide the com- pany as to which type of content they should be sharing. To make sure that the visitors are getting the most out of the shared content the company needs to listen to the feed- back they get. It is important to read into the likes and dislikes for the images, as well as the comments. This information is not only going to help a company to determine which type of content the visitors enjoy, but also allow them to modify it in the future. (Asad 2014, 7-11.) The engagement happening on Instagram also starts discussions about the brand and the products. By keeping up with the comments and interaction between followers is great 28PDF Image | Successful social media marketing on Instagram Minoshoes
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