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The company could use some creative tools to make a connection to Pinterest. When the different social media sites are linked together also the communications towards the cus- tomers is much more effective. It also creates consistency when the content is similar to between all the company’s social media sites. 4.5.6 Videos Videos are fairly new on Instagram and the marketers are just learning how to use them effectively. As it is stated on the chapter 3.4.3 videos are getting more and more popular in social media marketing and also on Instagram. MI.NO shoes has not yet used any vid- eos on their Instagram. As video marketing is growing its popularity especially in fashion world; also MI-NO shoes’ should start posting this type of content. Instagram offers a great way to get started because of the short length of the videos. Instagram allows users to post videos that are 15seconds long. To get started, the company could analyse other successful brands and learn what type of videos they are posting. Like for example @hm, @zara and @topshop posts popular videos on their Instagram accounts. Here are few examples from which MI.NO shoes could get some inspiration to produce their own Insta- gram videos: Product picture with movement by @hm: https://instagram.com/p/85_l0ugUX3/?taken- by=hm. Slideshow by @hm: https://instagram.com/p/8di6rZgUa_/?taken-by=hm. Only the background or parts of it is moving by @hm: https://instagram.com/p/7c5AQbAUW7/?taken-by=hm. Adding music by @topshop: https://instagram.com/p/8s_0OlhSuQ/?taken-by=topshop. Behind the scenes by @topshop: https://instagram.com/p/8AZdJOhSjW/?taken- by=topshop. Integration with other social media platforms (Blog&Pinterest) by @topshop: https://instagram.com/p/7ngz7mhSih/?taken-by=topshop & https://instagram.com/p/7sqiDyhSqD/?taken-by=topshop. “Key pieces” by @zara: https://instagram.com/p/8TKDbrC_eI/?taken-by=zara. Campaign videos by @zara: https://instagram.com/p/6XOJq7i_TP/?taken-by=zara. 42PDF Image | Successful social media marketing on Instagram Minoshoes
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