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Hashtags used in the picture are #parisfashionweek and #minoshoes. In this picture the company is using only the minimum number of hashtags. Even though, it is more of a sit- uational picture it does not mean this could not attract people to visit the profile. With crea- tive use of hashtags even in this type of content the hashtags can result more visitors to the profile. Moreover, when visiting one picture the visitors often visit the other content from the same user as well. Sometimes it might be difficult to come up with the hashtags, especially good ones. One good tip is to split the already taken hashtags, like in this case in addition to #parisfash- ionweek the user could use hashtags like #paris and #fashion. Also, as it is a situational picture the hashtags could relate to that moment, like in this case #flowershop #flowers #spring. However, the majority of the hashtags should have a strong connection to the business. 4.5.5 Integration with other channels Figure 16 Screenshot from @minoshoes Instagram account: integration with other channels As stated in the theoretical framework, the integration with other marketing channels is very important. On Instagram it is easy to share content that will attract the followers to visit and to join the other marketing channels as well. In the picture above, the company is trying to get people to sign up for its newsletter. To attract the visitors they offer a voucher as a gift for signing up. Also, there are some Integration between Instagram and Face- book. The company could also try sharing some picture straight from their Instagram ac- count. Also, there is not so much Integration between Pinterest and the other platforms. 41PDF Image | Successful social media marketing on Instagram Minoshoes
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