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Good content & upload schedule There is less known about the effect that ‘engagement’ e.g. comments and likes has on the algorithm, but more shares will result in more watch time. These secondary effects can be studied over time so we can be reactive. It is widely reported that a consistent upload schedule is best for the algorithm but it doesn’t appear at the top of the table to consider. Uploads ideally should be strictly scheduled, but falling behind by a day very occasionally, or adding additional content will not have as such massive repercussions. You should concentrate on good branding, metadata, playlists and creating engaging content (Hub, Help/Hygiene and Hero content). You can study more from the Brand YouTube Playbook and watch its discussion with internal creators if you want to fully understand the best schedule for these types of content.PDF Image | The YouTube Algorithm Introductory tips
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