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Organic + Advertiser Example - Specialized Bikes • Goal: Specialized Bikes only recently created a profile page and their goal was to increase engagements and followers throughout the next few weeks • Execution: Their content was native to the platform, plus they participated in several organic challenges, such as #someonelikeyou and also used paid promotion to drive traffic to their profile page. • Result: Increased their TikTok fans from 0 to 94k in just one month 🔈🔈 click to playPDF Image | TikTok Introduction
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