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Universal Pictures #FindYourMagic 🔈🔈 click to play • Goal: Universal Pictures leveraged the Hashtag Challenge format to promote their movie, “A House with a Clock in Its Walls,” where magic was the major theme • Execution: They worked with 10 influencers to create official videos and encourage user participation • Result: Millions of video views and over 20K video submissions throughout the challenge. Drastically outperforming our benchmark of 5,000 pieces of UGC content created!PDF Image | TikTok Introduction
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