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Table of content A. Intro 3 B. Methodology 4 C. Key insights 5 D. What is TikTok? 7 D.1 Introduction to TikTok 8 D.2 How is TikTok different from other social media platforms? 9 D.3 TikTok is a Gen Z app - true or false? 11 E. TikTok growth in 2020 12 E.1 Comparison 2019 vs 2020 13 E.2 The most downloaded app of 2020 14 E.3 Lockdown’s impact on TikTok’s growth 16 F. TikTok content 17 F.1 What do people want to see on TikTok? 18 F.2 TikTok trends 20 F.3 TikTok challenges 22 F.4 Who are TikTok stars? 24 F.5 Who are TikTok users? 25 F.6 TikTok analytics 27 G. Influencer marketing on TikTok 28 G.1 Influencer marketing campaigns on TikTok 29 G.2 Brands that are killing it on TikTok 31 G.3 TikTok’s algorithm 33 G.4 How to create a successful influencer marketing campaign on TikTok? 36 G.5 Legal details regarding TikTok campaigns 39PDF Image | TikTok Report
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