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Intro TikTok was the most downloaded app in Q1 2020, and along with its rise in popularity came confusion as many tried to understand the phenomenon behind the platform. Despite this fact, there are still a lot of open questions. Questions regards the type of content published on the platform and the mechanisms of the application. Marketers and brands worldwide are currently analysing the influence potential on TikTok while figuring out how to create great performing campaigns and how to start successful cooperations with TikTokers. That’s why we have collated the direct knowledge of TikTokers, experts and specialists together with our own experience, in order to present a handbook containing guidelines and tips regarding one of the fastest growing mobile apps.PDF Image | TikTok Report
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