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Methodology The research in this report includes both qualitative and quantitative methods. Data collection and respondent profiles Qualitative International survey held in May 2020 2,000 digital influencers 61 countries age between 18-45 Quantitative In-depth interviews held in May and June 2020 with TikTokers Ula Woźniak @ukwozniakk (2.3M TikTok followers) and Sebastian Kowalczyk @sebastiankowalczykkk (1.9 million TikTok followers) and influencer marketing industry experts Michele Tymowski and Ashwin Chandoesing.PDF Image | TikTok Report
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