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10 TikTok Report 3 4 Thanks to TikTok’s FYP - For You Page you don’t need thousands of followers to be seen, and this is possibly the biggest advantage of TikTok! For You Page shows users a stream of popular content and it is the first thing you see when you open the app. For You Page is also where people spend the most of their time on the app! 69% of our survey respond- ents like the fact that TikTok videos are so short and don’t think they should be any longer. 76% of TikTok users watch videos on FYP What you see on the For You Page is decided by TikTok’s algorithm, however you mostly still see content from creators you are not following. This is why it is easier for new creators to start from scratch, be seen and even go viral on TikTok. There have even been cases of TikTok creators going viral and getting 1M views after publishing just 1 video! 84% TikTok creators get inspired to make their own content after watching FYP 39% of TikTok creator use hashtag #FYP Unlike other platforms, TikTok made it really easy to edit content inside the app. TikTok’s editing function is extremely user-friendly and offers a large variety of different tools, effects etc. According to Shira Ovide from The New York Times TikTok is the first entertainment powerhouse born in and built for the smartphone age — and it might change everything. indaHash internal TikTok 2020 survey https://www.eurekalert.org/pub_releases/2019-04/tuod-aoi041119.php https://www-nytimes-com.cdn.ampproject.org/c/s/www.nytimes.com/2020/06/03/technology/tiktok-is-the-future.amp.htmlPDF Image | TikTok Report
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