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G.2 Brands that are killing it on TikTok Here are a couple of brands that understand how to use TikTok’s potential to create a successful campaign! Instead of waiting for the next big challenge to jump on the bandwagon, they decided to take matters into their own hands, and create their own custom-made TikTok challenges! TikTok Report 31 #CookieWithACause Oreo - 2.8B views Orea combined a challenge with a good cause. The challenge, place the cookie on your forehead and then try to move it to your month. Oreo committed to make a donation depending on the number of video uploads! #TossYourCap T-mobile - 1.5B views T-mobile wanted to help Class of 2020 to celebrate their graduation while staying at home during quarantine. The brand encouraged TikTokers to post video with the #TossYourCap hashtag, and in exchange, they will donate $5 for every video posted to Jobs for America’s Graduates. #SpaDeOlay Olay - 2.0B views Olay understood that the right music can be the key to a successful TikTok campaign. Especially, music that contains lyrics with a pinch of humor. Olay encouraged TikTokers to create their own DIY Spa Day at home using the popular line from a song trending on TikTok “I used to be so beautiful, now look at me”.PDF Image | TikTok Report
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