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32 TikTok Report #JustDanceMoves Ubisoft - 8.2B views French gaming company Ubisoft challenged TikTokers to recreate dance moves from their video game and put their own spin on it. Dancing content tends to do very well on TikTok and the campaign was a huge success. #InMyDenim Guess - 50M views Guess was one of the first clothing brands on TikTok and they created the #InMyDenim challenge. The brand asked TikTok users to show how they style their denim and how (thanks to their denim) they transform themselves from “a mes to best-dressed”. Guess showed their understanding of the platform by using the popular element of “transformation”. #CoachellaDremland HP - 181M views In 2019, HP took advantage of the social media buzz around the popular festival, Coachella, and created the hashtag #Coachel- laDremland challenge. Here the element of “transformation” was used as well, as users were supposed to show how music can transform them to their own dreamland.PDF Image | TikTok Report
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