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36 TikTok Report G.4 How to create a successful influencer marketing campaign on TikTok? Michele Tymowski: Ula Woźniak: Aggressive product placement does not do well on TikTok. TikTok does not tend to recommend videos where a product is constantly visible throughout the whole video and the description is filled up with advertisement related hashtags. @ukwozniakk, 2.3M TikTok followers In Q1 of 2020, we delivered a multi-platform influencer marketing campaign for one of the world's leading gaming brands. The activity ran across four European markets, and by far in each country, Tik Tok generated the best results. 29 influencers from France, Germany, Poland and the UK, overdelivered each of their individual KPIs on TikTok and this is thanks to the fact that the content did not appear to be an obvious ad, only it was perfectly in line with the current TikTok clothing challenge. Instead of asking the influencers to create product led posts, the brand really understood the value of the platform and aligned it's messaging to fit the trends. This is what made the campaign truly successful. Influencer Marketing Team Leader at indaHashPDF Image | TikTok Report
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