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2. The content is still THE KING TikTok is still a relatively young platform and according to many creators, producing good quality, entertaining content can still be enough to gain recognition on the platform (in comparison to other platforms that are already oversaturated). Plus the way TikTok is designed, with the For You Page in the center, makes it easier for content to bee seen. @ukwozniakk says: What I love the most about TikTok is that it’s an app where everything is possible and where the good content still counts. About 70-80% of my views come from the For You Page. TikTok Report 35 3. Jumping on the trend-wagon As mentioned earlier, staying up to date with TikTok trends is crucial. However, according to @sebastian- kowalczykkk it is also extremely important to be authentic and stick to your own niche: My audience knows me and the kind of content I create. They know what to expects, and if I would all of a sudden start jumping on every trend it would feel inauthentic and fake. If i trends go viral and received millions of views I might consider doing it, but most of the time I just stick to trends in my own niche. indaHash “Biggest trends on TikTok, and how to use the platform to advertise your brand?” Webinar https://www.youtube.com/watch?v=C11fZAj_gJk&feature=youtu.be https://medium.com/@henryhienton/how-to-crack-the-tiktok-algorit hm-to-create-viral-videos-d8a00e38e5aePDF Image | TikTok Report
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