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HOW TO SET, MEASURE AND TRACK YOUR INSTAGOALS SET YOUR GOALS Before you embark on your Instagram journey, you need to start with one question: Why am I doing this? Defining your “why” helps you to set measurable targets to track your success. Every business has different goals when it comes to their social media marketing, and different objectives for each platform. For example, you may use Facebook as a means of keeping customers updated on product updates, while your Instagram strategy could be to create brand awareness. Here are a few examples of some great Instagram goals: • Generating brand awareness • Building a community • Increasing engagement with customers/prospects • Developing an ‘employer brand’ - this one is especially important for B2B brands GET YOUR FREE RIVAL IQ TRIAL TODAYPDF Image | ULTIMATE GUIDE TO INSTAGRAM MARKETING B2B or B2C Path to Instagram Success
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