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MEASURE SUCCESS After working out your goals, you need a way to track and measure them. How you measure will depend entirely on what you have set out to accomplish. Instagram has traditionally been harder for brands to track because it doesn’t provide its own analytics platform for brands. That said, tools like Rival IQ (#shamelessplug) connect with the Instagram API to pull all their data and display it in easy to use graphs and charts. Once you have the tools in place, you can define exactly what you’re going to track and develop some benchmarks against key players in your industry. See how you measure up Some ideas to get you started: • Follower growth over time • Average post engagement - likes and comments • Link clicks on your official URL • Custom hashtag use • Monitor mentions • Audience Demographics • Reach • Referral Traffic from Instagram (using UTM’s)PDF Image | ULTIMATE GUIDE TO INSTAGRAM MARKETING B2B or B2C Path to Instagram Success
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