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ABSTRACT Tampereen ammattikorkeakoulu Tampere University of Applied Sciences International Business Marketing MARJUT LIEVONEN: Understanding Google algorithms and SEO is essential for online marketer Guide for Interns in Golden Moments Bachelor's thesis 60 pages, appendices 1 page October 2013 The marketing has changed remarkably after the introduction of internet and Google. More and more businesses rely on online marketing which gives rise to the need of new online marketing professionals. In order to become a professional, the marketers need to understand the environment they are working in; in online marketing case they need to understand the algorithms and SEO as well as their target audience in order to be successful. This Bachelor thesis aims to give basic understanding of Google algorithms and how they affect SEO. The thesis provides a start-up material for marketers aiming for online business professionals and gives them the basic knowledge through practical information, examples and explanations. The thesis focuses on Google’s algorithm based ranking systems in search and introduces the major changes in the algorithms as well as some recent changes. The thesis focuses also on SEO on practical level, introducing the SEO rules. The mention of the role of internet users in relation to algorithms and SEO was a necessary part of the thesis as the algorithms and SEO are done for the internet users and leaving out the users would have been neglecting an important aspect in online marketing. Key words: google, algorithms, seo,PDF Image | UNDERSTANDING GOOGLE ALGORITHMS AND SEO IS ESSENTIAL FOR ONLINE MARKETER
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