UNDERSTANDING GOOGLE ALGORITHMS AND SEO IS ESSENTIAL FOR ONLINE MARKETER

PDF Publication Title:

UNDERSTANDING GOOGLE ALGORITHMS AND SEO IS ESSENTIAL FOR ONLINE MARKETER ( understanding-google-algorithms-and-seo-is-essential-for-onl )

Previous Page View | Next Page View | Return to Search List

Text from PDF Page: 004

CONTENTS 1 INTRODUCTION ....................................................................................................... 7 2 GOLDEN MOMENTS................................................................................................ 8 3 GOOGLE..................................................................................................................... 9 3.1 Introduction to Google.........................................................................................9 3.2 “Do no evil” ....................................................................................................... 10 3.3 Google search .................................................................................................... 11 4 ALGORITHMS ......................................................................................................... 13 4.1 Short history on algorithms................................................................................ 14 4.2 Google algorithms major changes ..................................................................... 15 4.2.1 PageRank................................................................................................16 4.2.2 Google Panda .......................................................................................... 18 4.2.3 Google Penguin ....................................................................................... 21 4.2.4 GoogleHummingbird.............................................................................24 4.2.5 ESA, rumor or reality? ............................................................................ 25 4.3. Why marketers need to know about algorithms?............................................... 27 5 Algorithms impact on SEO ....................................................................................... 28 5.1. Creatingcontent.................................................................................................28 5.1.1 Linking....................................................................................................29 5.1.2 URLs.......................................................................................................29 5.1.3 Languagetag...........................................................................................30 5.1.4 Titletag...................................................................................................33 5.1.5 Meta description ...................................................................................... 35 5.1.6 Text on the webpage ............................................................................... 37 5.1.7 Keywords................................................................................................40 5.2. Google Penalties ................................................................................................ 42 6 UNDERSTANDING USER BEHAVIOR IN INTERNET ...................................... 45 7 CONCLUSION ......................................................................................................... 51 REFERENCES................................................................................................................ 54 APPENDICES ................................................................................................................ 59 Appendix 1. Panda Updates ...................................................................................... 59 4

PDF Image | UNDERSTANDING GOOGLE ALGORITHMS AND SEO IS ESSENTIAL FOR ONLINE MARKETER

understanding-google-algorithms-and-seo-is-essential-for-onl-004

PDF Search Title:

UNDERSTANDING GOOGLE ALGORITHMS AND SEO IS ESSENTIAL FOR ONLINE MARKETER

Original File Name Searched:

Lievonen_Marjut.pdf

DIY PDF Search: Google It | Yahoo | Bing

Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info

Cruising Review Topics and Articles More Info

Software based on Filemaker for the travel industry More Info

The Burgenstock Resort: Reviews on CruisingReview website... More Info

Resort Reviews: World Class resorts... More Info

The Riffelalp Resort: Reviews on CruisingReview website... More Info

CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com | RSS | AMP