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2 GOLDEN MOMENTS This thesis is written for the company Golden Moments for request from the company co-owner, Paul Cheatle. The thesis is to supply Golden Moments with start-up material for new interns who do not have prior knowledge of algorithms and SEO. The thesis is written with the aim of supporting the training of new interns in the company. Golden Moments is a company based in UK, providing gift experiences, such as Ferrari driving experience, parachuting and other. The company was founded by identical twins, Paul and Steve Cheatle in 1998 and has grown to be a pan-European company with activities in more than 10 countries in Europe. The company offers more than 7000 experiences and is striving to offer the best quality for the customers. Currently, Golden Moments offers internship opportunities for students in international markets. The company’s foreign markets are handled by the interns so the internship offers responsibility and independent working environment. Each intern has their own market to take care of, for example Spanish intern takes care of the Spanish market and the Finnish intern focuses on Finnish market. The company’s office, which is located in UK, is international as the office is filled with international interns and foreign languages. The company helps the interns to gain work experience as well as to learn about SEO. Golden Moments utilizes SEO for its marketing and therefore also trains interns to use SEO marketing effectively. Golden Moments provides SEO training individually in meetings where the interns get to know the tricks little by little. As mentioned before, this thesis is to aid and support the SEO training in these meetings and to give the boost for the interns to start investigating the algorithms also on their own. 8PDF Image | UNDERSTANDING GOOGLE ALGORITHMS AND SEO IS ESSENTIAL FOR ONLINE MARKETER
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