PDF Publication Title:
Text from PDF Page: 007
1 INTRODUCTION The world of marketing has evolved greatly during the last two decades, after the introduction of internet and especially after the introduction of Google. The online marketing experienced a boost in the early 2000’s and from there on the online marketing has evolved rapidly and continues to do so. For the companies to become and stay successful in the world of online marketing they must be constantly updated and aware of the latest changes and what is to come in near future. The purpose of my thesis is to supply the company, Golden Moments, with the information regarding the basic knowledge of algorithms and how they affect SEO in order to help in the training of new interns. The thesis’s goal is to provide a good start- up material for new interns in Golden Moments. I will cover what are algorithms and how these algorithms affect SEO. Are algorithms something that a marketer should understand and why? In this thesis I focus mostly on Google’s algorithm based ranking systems and their effect on SEO. First I will introduce algorithms, what they are and what is their meaning in online marketing. I will introduce the biggest algorithmic changes in Google history as well as give some information on how they have affected the online marketing. After covering the algorithms I will discuss SEO and how it is affected by the algorithms. I will cover the SEO rules and the reasons behind them. I will also provide some practical examples of how to do SEO well. In this thesis I will also discuss the role of customers in relation to SEO and algorithms shortly. How does it benefit the SEO to understand the users? What is the relation between internet users and algorithms? I will answer these questions in my thesis. 7PDF Image | UNDERSTANDING GOOGLE ALGORITHMS AND SEO IS ESSENTIAL FOR ONLINE MARKETER
PDF Search Title:
UNDERSTANDING GOOGLE ALGORITHMS AND SEO IS ESSENTIAL FOR ONLINE MARKETEROriginal File Name Searched:
Lievonen_Marjut.pdfDIY PDF Search: Google It | Yahoo | Bing
Cruise Ship Reviews | Luxury Resort | Jet | Yacht | and Travel Tech More Info
Cruising Review Topics and Articles More Info
Software based on Filemaker for the travel industry More Info
The Burgenstock Resort: Reviews on CruisingReview website... More Info
Resort Reviews: World Class resorts... More Info
The Riffelalp Resort: Reviews on CruisingReview website... More Info
| CONTACT TEL: 608-238-6001 Email: greg@cruisingreview.com | RSS | AMP |