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4.3. Why marketers need to know about algorithms? Now that I have covered the biggest and the most known algorithmic changes, it is time to think why exactly did I cover all these? What was the actual use of reading? I firmly believe that when the marketing personnel knows the algorithms and understands them better the utilization of these algorithms is possible, thus resulting in better positioning in search engines. Understanding algorithms is the key element to effectively work in online marketing platform. Understanding the algorithms and the changes in them provide a great background for SEO understanding. When the marketer understands the algorithms behind SEO, it is easier to follow the SEO rules if you know why the rules are as they are. In my opinion, understanding algorithms and being up to date about the changes in them provides more insight to SEO and helps being up to date to what is happening in online marketing and business world. In the following chapter I will discuss more how algorithms affect the SEO. 27PDF Image | UNDERSTANDING GOOGLE ALGORITHMS AND SEO IS ESSENTIAL FOR ONLINE MARKETER
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