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5 Algorithms impact on SEO Now that I have covered the algorithms it is time to think how this is useful when it comes to SEO. How does understanding the algorithms contribute to the SEO practicing? How are algorithms and SEO related? Well, understanding the algorithms does contribute a lot to SEO. For online marketer, knowing the little tricks for the best possible results is often based on understanding the algorithms behind search. For SEO practitioners it is also important to understand crawling and indexing which in turn helps them to decide what to do to reach their goals, according to Eric Enge, and Stephan Spencer, Rand Fishkin and Jessie Stricchiola in “Art of SEO: Mastering Search Engine Optimization (2009, 30). Also Matt Cutts is of opinion that the marketers ought to understand the way the search work in a YouTube video “What are the top 3-5 SEO areas where webmasters make the most mistakes?” (2013). Barry Schwartz wrote a short article based on Matt Cutts’s video of the top SEO mistakes web marketers do. In the article “The Top Five SEO Mistakes According To Google’s Matt Cutts” Schwartz has written down the mistakes Matt Cutts has listed. One of these common mistakes is “Not using webmaster resources and learning about how Google works and what SEO is about”. I feel that this serves as great reason why online marketers should acquire at least a basic understanding of the algorithms since they are the “behind the scenes” factor of Google search. Also, without algorithms there wouldn’t be effective SEO since the spamming sites might get more attention than the real informative sites. Algorithms fight spam continuously so the “white hat” SEO practitioners could concentrate on creating great content for the users. 5.1. Creating content It is important to remember that the algorithms concentrate determining that the content on the page is unique, as Eric Enge and others mention in their book “Art of SEO: Mastering search engine optimization” (2009, 33). This is not the only thing the algorithms are programmed to do though, as I have discussed earlier. Algorithms work to bring out the most relevant pages to match the search query. Algorithms do this by 28PDF Image | UNDERSTANDING GOOGLE ALGORITHMS AND SEO IS ESSENTIAL FOR ONLINE MARKETER
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